The Ride

In honor of Superbowl Sunday, we wanted to point out some of Tru Western’s favorite football players. Dalton Risner is a small-town Colorado kid who has excelled through the ranks to become a professional football player for the Denver Broncos. Growing up on a ranch with cattle is unique, but so are some of the names Risner has given to his cattle. You get to meet...

Photographer Robert Jacob Lerma is an artist we dig, with his work appearing in our BBQ post last week, as well as an earlier profile of Tootsie, the queen of BBQ [Snow’s BBQ].  Lerma's journey with BBQ began after his first trip to Austin, Texas in 2005, where he can still remember his "first bite of great brisket at Louie Mueller". Not long after...

Inspired by one of TV's most iconic shows, Montana Silversmiths has introduced their newest creation, The Yellowstone Dutton Ranch Belt Buckle.  Living up to its mouthful of a name, this bold buckle blends 24k gold and fine silver to form the shows iconic "Y Brand" symbol.  View this post on Instagram A post shared by Montana Silversmiths (@montana.silversmiths) Silversmiths shared that buckle was designed...

With Valentine’s day fast approaching, we are here to help you find that perfect something for your loved one.  When thinking of gifts, is there anything better than a Tru Western fragrance paired with an American made leather accessory? The Range Leather CO. located in Laramie, Wyoming takes tremendous pride in offering a collection of handmade leather goods that will not disappoint. View this...

J Bar D Canvas and Leather produces outdoor teepees and bedrolls for cowboys all over the world. While the merchandise is beautiful and handmade, it is the story of how the company came about that interested us. A lot of success stories start out with a great beginning, however for J Bar D, it started off a little rocky. After a series of unfortunate...

If your a frequent visitor to The Ride, you have likely realized we enjoy us some good BBQ. Self described BBQ knucklehead, Ernest Servantes, owner of the recently opened The Burnt Bean CO. in Sequin, Texas, is one of those purveyors that gets what we like when it comes to smoked meats. You might recognize him as Ernest has won countless competitions including the...