JAMES | Idaho | Photographer, Veteran & Cowboy
KEHANA | Montana | Photographer
Tru Ambassador Program
get busy living or get busy dying
At Tru we are driven by the belief that life is one hell of a short ride. Thankfully its what we do within that finite space of time, that has the power to define how history will tell our story.
At Tru we don't seek out folks for their follower count or photoshopped brow lines, but rather the passionate lives they choose to live. At their core, we believe that each of our ambassadors lives a tru life, carving their "own" paths forward through a lens unique to western lifestyle.
They are each united by their passions for creating cool "stuff", fueled by adventure, family, history, fashion and the outdoors - threaded with a touch (or sometimes a hammer) of pure badass.
They live for dive bars, hunting season, rolling up their sleeves and sunrises on cool mornings. They live a Tru life and they wouldn't have it any other way.
We can't wait for you to learn their stories and what makes them tick. Be sure you let them know that Tru Western sent you their way.
We are always on the lookout for like minded folks. If your interested feel free to reach out to Celie Jang at Celiejang@trufragrance.com.
The Tru Western Family