JAMES | Idaho | Photographer, Veteran & Cowboy

James is a gifted lifestyle photographer and content creator from the western United States. He developed hi passion and eye for photography during his 11 year career in Marine Special Operations. He now leads a lifelong pursuit of authenticity and adventure, while working on and building his own family ranch and farm.

James' photography can be seen throughout the Tru Western brand, including the shots for the new Yellowstone fragrances.

KEHANA | Montana | Photographer

Self-taught in the trade of photography, Kehanna's photos  lean into the human experience, with each reflecting there own, personal story.

Originally from southern California, Kehanna currently resides in the rural area of Paradise Valley, Montana.

Kehanna's vision for western life can be seen in Tru Western's social feeds, where her beautiful images thoughtfully capture the authentic essence of western living.

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Tru  Ambassador Program 

get busy living or get busy dying

At Tru we are driven by the belief that life is one hell of a short ride. Thankfully its what we do within that finite space of time, that has the power to define how history will tell our story.

At Tru we don't seek out folks for their follower count or photoshopped brow lines, but rather the passionate lives they choose to live. At their core, we believe that each of our ambassadors lives a tru life, carving their "own" paths forward through a lens unique to western lifestyle.

They are each united by their passions for creating cool "stuff", fueled by adventure, family, history, fashion and the outdoors - threaded with a touch (or sometimes a hammer) of pure badass.

They live for dive bars, hunting season, rolling up their sleeves and sunrises on cool mornings. They live a Tru life and they wouldn't have it any other way.

We can't wait for you to learn their stories and what makes them tick.  Be sure you let them know that Tru Western sent you their way.

We are always on the lookout for like minded folks.  If your interested feel free to reach out to Celie Jang at

The Tru Western Family

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