hero-banner-mobile

TOO GOOD TO WAIT

Gift sets, discovery sets, and stocking stuffers, ready now.

Explore the Gift Guide

TOO GOOD TO WAIT

Gift sets, discovery sets, and stocking stuffers, ready now.

Explore the Gift Guide

Signature fragrance authentically infused with the spirit of the West.

Shop our Collections

Our Story

For the Cowboy in All of Us

Rooted in tradition yet made for today

Group photo Group photo
Top image Top image
Flowers Flowers
Rope Flowers

A Heritage of Authenticity

Tru Western fragrances embody the open skies, weathered trails, and enduring spirit of the American West. Since 1969, each scent has been thoughtfully crafted to honor the land, the people, and the memories that shape us.

Explore Our Story
LEATHER NO. 5

STRAIGHT FROM WEST TEXAS

Desert Acacia, captured in Big Bend, with crisp Cactus Water and warm Amberwood. Meet No. 5 Canyon Echoes.

Shop Now

No. 5 Leather Vintage Label Canyon Echoes

No. 5 Leather Vintage Label Canyon Echoes

"This cologne blew me away. I originally got the leather discovery set and this sample and out of all of them this cologne was exceptional compared to others. It lasts all day and can be applied to really any event or occasion."

"This cologne blew me away. I originally got the leather discovery set and this sample and out of all of them this cologne was exceptional compared to others. It lasts all day and can be applied to really any event or occasion."

View Product

Rodeo Soul Harmony Perfume

Rodeo Soul Harmony Perfume

"Well, I now have a new signature fragrance with Rodeo Harmony. I grew up in the south and this fragrance truly captures the sweet summers there. If anyone is looking for a signature fragrance to wear, you will not be disappointed in the Rodeo Harmony and the Rodeo line of fragrances."

"Well, I now have a new signature fragrance with Rodeo Harmony. I grew up in the south and this fragrance truly captures the sweet summers there. If anyone is looking for a signature fragrance to wear, you will not be disappointed in the Rodeo Harmony and the Rodeo line of fragrances."

View Product

No. 2 Leather Vintage Label Small Batch Cologne

No. 2 Leather Vintage Label Small Batch Cologne

"Leather #2 is a bold, warm, and masculine fragrance that smells amazing. It's just the right balance between being noticeable and being wearable in any setting. If you like rich, rugged scents with real presence, Leather #2 is a great pick!"

"Leather #2 is a bold, warm, and masculine fragrance that smells amazing. It's just the right balance between being noticeable and being wearable in any setting. If you like rich, rugged scents with real presence, Leather #2 is a great pick!"

View Product

No. 4 Leather Vintage Label Deep Leather Cologne

No. 4 Leather Vintage Label Deep Leather Cologne

"No. 4 Leather Vintage Label is a masterfully blended masculine scent that perfectly straddles the line between a refreshing "blue" fragrance and a rugged leather. It's fresh, cool, and exceptionally wearable."

"No. 4 Leather Vintage Label is a masterfully blended masculine scent that perfectly straddles the line between a refreshing "blue" fragrance and a rugged leather. It's fresh, cool, and exceptionally wearable."

View Product

Yellowstone Ride Cologne

Yellowstone Ride Cologne

"Ride is absolutely delectable! Its masculine but not overpowering. Its warm, strong and comforting. Its how I'd imagine a hug from Rip to feel. The Sage and Bergamot is perfectly balanced. Honestly, this is one that even as a woman, I'd spray my bedding with it to sleep at night!"

"Ride is absolutely delectable! Its masculine but not overpowering. Its warm, strong and comforting. Its how I'd imagine a hug from Rip to feel. The Sage and Bergamot is perfectly balanced. Honestly, this is one that even as a woman, I'd spray my bedding with it to sleep at night!"

View Product

Rodeo Soul Fearless Perfume

Rodeo Soul Fearless Perfume

“Rodeo Soul Fearless has become my go to scent now and the one I am raving about to all of my friends! The coconut milk and sandalwood are my favorite scent notes. When I put it on, it makes me feel pretty, confident, and put together!”

“Rodeo Soul Fearless has become my go to scent now and the one I am raving about to all of my friends! The coconut milk and sandalwood are my favorite scent notes. When I put it on, it makes me feel pretty, confident, and put together!”

View Product

Añejo Cologne

Añejo Cologne

"I love this cologne. It's spicy and has some top notes of citrus, but that is not the main scent. Instead, a oud scent balances out and softens the spice and citrus - perfectly balanced!"

“I love this cologne. It's spicy and has some top notes of citrus, but that is not the main scent. Instead, a oud scent balances out and softens the spice and citrus - perfectly balanced!”

View Product

Yellowstone Dusk Perfume

Yellowstone Dusk Perfume

"It has a clean but sexy smell to it. I just got it and sprayed it on And I love it. 😍 It’s strong but not overpowering. I like that. Will buy again."

"It has a clean but sexy smell to it. I just got it and sprayed it on And I love it. 😍 It’s strong but not overpowering. I like that. Will buy again."

View Product

HOLIDAY GIFTING QUIZ

Finding the perfect gift just got a little easier. Take our gifting quiz and find their match in under a minute, plus 15% off your next order!

Take the quiz

For the cowboy in all of us

About Us