American West Inspired Fragrances

Tru Western
Tru Western

For Your Sweetheart

Leather + Lace

Our top-selling rugged Leather cologne ​and delicate Lace perfume create the ​perfect balance of rough and smooth.

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Tru Western

Limited Edition

YELLOWSTONE
GIFT SET

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Tru Western
Tru Western

Introducing

NEW FRAGRANCES
FROM YELLOWSTONE

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Tru Western
Tru Western

New Arrival

YELLOWSTONE BUNKHOUSE
SOAP ON A ROPE

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PBR

PBR

The ultimate expression of strength and determination. Officially licensed Professional Bull Riders fragrances. For the bad, the bold and the brave.

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LACE

LACE

Delicate & sophisticated, the Lace Collection features a suite of glamorous and confident fragrances.

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LEATHER

LEATHER

This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.

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SOUTHERN SOUL

SOUTHERN SOUL

Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.

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The Ride

Our hand-picked collection of ALL things we love about the West. In the end, if anything we post makes your journey a little bit richer, we did our job.

Welcome To The Ride

Welcome To The Ride

The...
PBR Global Cup

PBR Global Cup

The...
The American Rodeo

The American Rodeo

Did...
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