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New Yellowstone Melts
MELT YOUR CARES AWAY
Transform your space into a ranch-style oasis with new wax melts in our signature Yellowstone scents.
SHOP NOWBE WILD. BE FREE.
Hydrating hair and body mist designed to help you take a walk on the wild side.
SHOP NOWThe Perfect Vintage
PBR Añejo evokes the warmth of your favorite barrel-aged tequila with wood and golden citrus.
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LEATHER
LEATHER
This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.
SHOP NOWSOUTHERN SOUL
SOUTHERN SOUL
Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.
SHOP NOWIntroducing
YELLOWSTONE COLOGNE
Handcrafted scents inspired by the cowboys of Yellowstone.
The Ride
Our hand-picked collection of ALL things we love about the West. In the end, if anything we post makes your journey a little bit richer, we did our job.
Founded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
Founded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
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