American West Inspired Fragrances

Tru Western
Tru Western

New Yellowstone Melts

MELT YOUR CARES AWAY

Transform your space into a ranch-style oasis with new wax melts in our signature Yellowstone scents.

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Tru Western
Tru Western

BE WILD. BE FREE.

Hydrating hair and body mist designed to help you take a walk on the wild side.

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Tru Western
Tru Western

The Perfect Vintage

PBR Añejo evokes the warmth of your favorite barrel-aged tequila with wood and golden citrus.

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Tru Western Tru Western

PBR

PBR

The ultimate expression of strength and determination. Officially licensed Professional Bull Riders fragrances. For the bad, the bold and the brave.

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LACE

LACE

Delicate & sophisticated, the Lace Collection features a suite of glamorous and confident fragrances.

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LEATHER

LEATHER

This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.

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Tru Western Tru Western

SOUTHERN SOUL

SOUTHERN SOUL

Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.

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The Ride

Our hand-picked collection of ALL things we love about the West. In the end, if anything we post makes your journey a little bit richer, we did our job.

Day of the Cowboy

Day of the Cowboy

Since...
An Interview with Aubrey J. O'Quin of the Western Sports Foundation

An Interview with Aubrey J. O'Quin of the Western Sports Foundation

Learn...
Cowgirls Have Your Back

Cowgirls Have Your Back

When...
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