Lifestyle Collections
The Ride
Our hand-picked collection of ALL things we love about the West. In the end, if anything we post makes your journey a little bit richer, we did our job.
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FOUNDED IN 1969
Tru Heritage
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
Men's Signature
OUTLAW
Crafted for those who take pride in taking the path less traveled - not because its trendy, but becuase they just don't know any different.
WOMEN'S SIGNATURE
Lace Collection
Delicate and sophisticated, the Lace Collection is a suite of glamorous and confident fragrances, perfect for those looking for that final, finishing touch of style.
MEN'S SIGNATURE
PBR: Professional Bull Riders Collection
The ultimate expression of strength and determination - the Professional Bull Riders fragrance collection. For the bold, the bad and the brave.
WOMEN'S SIGNATURE
Southern Soul Collection
Warm and irresistibly charming , the Southern Soul collection lends itself to the gracious and graceful. Crafted with southern grown fruits, florals, the scents will transport you to a place of beauty and splendor.
MEN'S SIGNATURE
Leather Collection
Taking inspiration from the saloons of the frontier - these captivating fragrances blend the raw essences of sun-worn leathers with various hints of woods and aromatics.
WOMEN'S SIGNATURE
Wild and Free Collection
Infused with the sensation of summer days and carefree nights, scents that do more than just smell amazing – they evoke the wild spirit within.
