American West Inspired Fragrances

Tru Western
Tru Western

SUMMER LOVIN'

Fragrances that capture the glow of golden hour, the sparkle of night skies, and the intimacy of close company.

SHOP HIS + HERS
Tru Western Tru Western

PBR

PBR

The ultimate expression of strength and determination. Officially licensed Professional Bull Riders fragrances. For the bad, the bold and the brave.

SHOP NOW
Tru Western Tru Western

LACE

LACE

Delicate & sophisticated, the Lace Collection features a suite of glamorous and confident fragrances.

SHOP NOW
Tru Western Tru Western

LEATHER

LEATHER

This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.

SHOP NOW
Tru Western Tru Western

SOUTHERN SOUL

SOUTHERN SOUL

Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.

SHOP NOW
 

is added to your shopping cart.

You have successfully subscribed!
This email has been registered
Close