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Happy
WOMEN'S MONTH
To celebrate, meet one cowgirl, and find out what being a woman in agriculture means to her.
MEET MARCYTrending Now
LEATHER
LEATHER
This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.
SHOP NOWSOUTHERN SOUL
SOUTHERN SOUL
Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.
SHOP NOWIntroducing
YELLOWSTONE COLOGNE
Handcrafted scents inspired by the cowboys of Yellowstone.
The Ride
Our hand-picked collection of ALL things we love about the West. In the end, if anything we post makes your journey a little bit richer, we did our job.
Founded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
Founded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
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