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Candles & Wax Melts
Brighten up your space with Yellowstone this holiday season.
SHOP NOWNew From Yellowstone
Gifts For The Fan-atic
Whether it's for the Rip or Beth on your list, our new gift sets are a sure bet for anyone who'd rather be at the Dutton Ranch.
SHOP NOWDon't Forget the Best Part!
Gifts Under $30
For stockings hung by the chimney with care and filled with a little Tru Western cheer.
SHOP STOCKING STUFFERSGifts for Him
He's Not Just Any Man
Devoted dads, lifelong cowboys, rugged outdoorsman—you name it, and we'll show you the perfect cologne for him.
SHOP THE GIFT GUIDEIntroducing
Wrangler Original
We've partnered with Wrangler to bring you two new fragrances inspired by the authentic and timeless Western Spirit.
Introducing
Wrangler Original
We've partnered with Wrangler to bring you two new fragrances inspired by the authentic and timeless Western Spirit.
SHOP THE COLLECTIONLEATHER
LEATHER
This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.
SHOP NOWSOUTHERN SOUL
SOUTHERN SOUL
Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.
SHOP NOWFounded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
Founded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
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