American West Inspired Fragrances

Tru Western
Tru Western

Happy

WOMEN'S MONTH

To celebrate, meet one cowgirl, and find out what being a woman in agriculture means to her.

MEET MARCY
Tru Western
Tru Western

BE BOLD WITH
PINK CAMO

The fierce & flirty signature scent.

SHOP NOW
Tru Western
Tru Western

LACE PERFUME

Delicate. Sophisticated.
Western Chic.

SHOP NOW
Tru Western
Tru Western

The Cowboy Collection

AUTHENTICALLY
WESTERN

For the bold and rugged.

SHOP NOW
Tru Western
Tru Western

THE LEATHER
COLLECTION

Refreshingly audacious cologne for men.

SHOP NOW
Tru Western Tru Western

PBR

PBR

The ultimate expression of strength and determination. Officially licensed Professional Bull Riders fragrances. For the bad, the bold and the brave.

SHOP NOW
Tru Western Tru Western

LACE

LACE

Delicate & sophisticated, the Lace Collection features a suite of glamorous and confident fragrances.

SHOP NOW
Tru Western Tru Western

LEATHER

LEATHER

This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.

SHOP NOW
Tru Western Tru Western

SOUTHERN SOUL

SOUTHERN SOUL

Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.

SHOP NOW
SHOP ALL

The Ride

Our hand-picked collection of ALL things we love about the West. In the end, if anything we post makes your journey a little bit richer, we did our job.

Cowgirls Have Your Back

Cowgirls Have Your Back

When...
Welcome To The Ride

Welcome To The Ride

The...
PBR Global Cup

PBR Global Cup

The...
EXPLORE
 

is added to your shopping cart.

You have successfully subscribed!
This email has been registered
Close