FOUNDED IN 1969

Tru Heritage

Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.

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Men's Signature

OUTLAW

Crafted for those who take pride in taking the path less traveled - not because its trendy, but becuase they just don't know any different.

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WOMEN'S SIGNATURE

Lace Collection

Delicate and sophisticated, the Lace Collection is a suite of glamorous and confident fragrances, perfect for those looking for that final, finishing touch of style.

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MEN'S SIGNATURE

PBR: Professional Bull Riders Collection

The ultimate expression of strength and determination - the Professional Bull Riders fragrance collection. For the bold, the bad and the brave.

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WOMEN'S SIGNATURE

Southern Soul Collection

Warm and irresistibly charming , the Southern Soul collection lends itself to the gracious and graceful. Crafted with southern grown fruits, florals, the scents will transport you to a place of beauty and splendor.

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MEN'S SIGNATURE

Leather Collection

Taking inspiration from the saloons of the frontier - these captivating fragrances blend the raw essences of sun-worn leathers with various hints of woods and aromatics.

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WOMEN'S SIGNATURE

Wild and Free Collection

Infused with the sensation of summer days and carefree nights, scents that do more than just smell amazing – they evoke the wild spirit within.

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