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KEEP IT IN THE FAMILY
From iconic fragrances to home essentials, complete your Yellowstone collection with best sellers from ours.
SHOP BEST SELLERSCrafted With
HEART & SOUL
Our new women’s fragrance is inspired by the soul of the rodeo, and the heart of the community that calls it home.
DISCOVER RODEO SOULReach New Depths
WITH RIDE RESERVE
A trio of warm vanilla, crushed pepper, and blackened cedar make this our most intense, addictive, and robust Yellowstone cologne yet.
GET IT NOWIntroducing
Wrangler Original
We've partnered with Wrangler to bring you two new fragrances inspired by the authentic and timeless Western Spirit.
Introducing
Wrangler Original
We've partnered with Wrangler to bring you two new fragrances inspired by the authentic and timeless Western Spirit.
SHOP THE COLLECTIONLEATHER
LEATHER
This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.
SHOP NOWSOUTHERN SOUL
SOUTHERN SOUL
Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.
SHOP NOWFounded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
Founded in 1969
TRU HERITAGE
Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
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