Heritage
For over five decades, Tru Western has stayed rooted in authenticity. We honor the legacy of the American West through timeless design, high-quality fragrances, and a commitment to what endures.
for the cowboy in all of us
Since 1969, Tru Western has been crafting fragrances that capture the raw spirit of the American West — a place where stories are lived, not told. Our scents are built on a foundation of modern craftsmanship and thoughtfully sourced ingredients, designed to evoke the feeling of open skies, worn leather, and rugged landscapes.
Each fragrance carries a sense of history, infused with warmth, a hint of wildness, and the familiar comfort of home. Made for those who live between tradition and the modern world, whether on the ranch, in the city, or somewhere in between, Tru Western continues to carry the West forward, one scent at a time. These fragrances don’t just evoke a place; they bring back memories of the people, moments, and landscapes we hold dear.
For the cowboy in all of us.
Craftsmanship
Each fragrance is a blend of care and creativity, crafted using select ingredients and built with intention. Every bottle tells a story, rich with depth, warmth, character and adventure.
Community
We believe in supporting the places and people who shape us. From responsible sourcing to giving back through local initiatives, we strive to be a positive force in the communities we call home.
Experience
From the first spray to the last trace on your skin, our fragrances are made to resonate. They’re built for real life — bold, lived in, and unforgettable.
