About banner hero-banner-mobile

for the cowboy in all of us

Image

Heritage

For over five decades, Tru Western has stayed rooted in authenticity. We honor the legacy of the American West through timeless design, high-quality fragrances, and a commitment to what endures.

Image

Craftsmanship

Each fragrance is a blend of care and creativity, crafted using select ingredients and built with intention. Every bottle tells a story, rich with depth, warmth, character and adventure.

Image

Community

We believe in supporting the places and people who shape us. From responsible sourcing to giving back through local initiatives, we strive to be a positive force in the communities we call home.

Image

Experience

From the first spray to the last trace on your skin, our fragrances are made to resonate. They’re built for real life — bold, lived in, and unforgettable.