No. 5 Leather Vintage Label Canyon Echoes

To bottle the raw energy of West Texas, we went straight to the source. The fragrance was born from an 889-mile journey through West Texas, where the Tru Western team traveled the Big Bend region and Chihuahuan Desert to experience firsthand the vast landscapes, rugged beauty and wild spirit that define the region, while exploring the native plants that thrive there.

At the heart of Canyon Echoes is Desert Acacia, a native plant known as The Protector. Desert Acacia shelters wildlife, provides nesting and nourishment and thrives against the harshest conditions. Its resilience mirrors the enduring character at the core of Leather Vintage Label. Using Givaudan's Scent Trek™ technology, the team captured the plant's aroma in its natural environment without harvesting it, bringing an authentic element of West Texas into the fragrance. Crisp Cactus Water sharpens the blend and Amberwood closes it in deep masculine warmth. Every note drawn from the same sun-scorched ground.

To bring that scent to life we needed someone who understood it from the inside. Braxton Keith is a West Texas original. His music is raw and rooted, his style equal parts retro country and desert-worn cool.

In Braxton's Words

"West Texas has a character all its own. Vast, unhurried, a little rough around the edges. The kind of place that gets under your skin and stays there. When I first experienced Canyon Echoes that's exactly what I felt. The same energy. The same attitude. The West in a way that actually feels earned."