The Ride

Since the untamed landscapes of the Old West, cowboys have symbolized more than just a profession. They were the epitome of resilience, tenacity, and the unbreakable spirit that conquered adversity in pursuit of the American dream, and they continue to uphold that legacy to this very day. To gain a deeper understanding of what truly makes a cowboy, Tru Western asked two real-life cowboys...

Learn more about our partner organization is bringing Mental Health Awareness to the forefront of the Western Sports community.

When Tru Western sat down to interview Marcy Bate last Tuesday, she described her morning leading up as something like this: Feed the herd, including 10 cows, 6 horses, a couple of dogs, one pony, one baby goat, and two wild little Cowgirls. Break the ice, haul the hay, gather the grain. Drive the kids to school and back in time to log on...

The Ride is our hand-picked collection of ALL things we love about the West. In the end, if anything we post makes your journey a little bit richer, we did our job.  Enjoy the Ride! 

The Professional Bull Riders hosted their battle of nations event, the Global Cup this past weekend at AT&T stadium in Arlington, Texas. The event teamed up riders by country, forming 6 teams, representing the nations that host PBR events. View this post on Instagram A post shared by PBR (@pbr) The competition was fierce between the 5 riders who wore the colors of United...

Did you catch The American rodeo in AT&T stadium this past weekend? It was a weekend full of the best rodeo riders in the country doing what they do best.  Contestants from all over the U.S. came together to compete for the chance at $2 million dollars. The six events were Bareback riding, Tie-Down Roping, Breakaway Roping, Saddle Bronc Riding, Steer Wrestling, Team Roping,...