At Tru Western, we believe in the power of a strong community. Guided by this commitment, we have launched the #4others (For Others) initiative, designating one dollar for every product sold online to groups who strive to improve the lives of the Western community.
All of our products sold online end with .40, offering a proud reminder that with each purchase, you are helping to shape the lives of others.

higher ground #4others give back tru western

Our #4others launch partner is the organization Higher Ground. For over 20 years, this Idaho based non-profit has hosted outdoor adventure events for those looking to find a community of support. 

See below to learn more about Higher Ground and stay tuned for upcoming partnerships as part of the #40thers initiative.
Thank you for your support,
The Tru Western Family

Back in 1999, we at Higher Ground were really good at one thing: teaching Sun Valley locals with disabilities how to use adaptive skis. It took special equipment, understanding, and really, really remarkable coaches.
Today, we still take to the mountain with our locals, but now our special equipment and special coaches transforms lives across the country. From the hiking trails of western New York to the mountaintops of Idaho to the surf of Los Angeles, we are deploying the nation's top recreational therapists and mental health professionals to give people of all abilities (especially our nation's veterans) the emotional and social tools they need to feel like they belong.
We encourage. We empower. And we give people the tools they need to achieve the highest levels of independence. We make people feel like themselves again. It’s the power of human nature activated by the wonders of Mother Nature.
If your interested to learn, donate or simply be inspired, please visit Higher Ground online here.
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