proof cowboy is in your blood.

Heritage

Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.

Authenticity

Over 5 decades later, we continue to build upon our core commitment to high quality goods, while honoring a timeless blend of authentic western style.

Pride

From the dirt of the arena to the farmlands that grow our country’s food, our fragrances are crafted for the people who work to keep the western spirit alive.

Men’s Colognes

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Women’s Perfumes

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Yellowstone Home

SHOP ALL HOME

Reviews

Outlaw Cologne

"This cologne is absolutely fabulous! It is hard to describe but if I had to sum it up in one word it would be MANLY. I have bought my husband very expensive colognes and loved them all. This one is different...totally memorable. Highly recommended :)."

Leather Small Batch Cologne No. 2

"The aroma from this cologne produces the smell of a hard working man with class and roughness of a western cowboy. Unlike the soft floral smells of other colognes, Leather #2 makes you smell and feel confident to tackle a night out or a day running cattle on the range."