The Ride

One collaboration we always have been a fan of is Jason Aldean and Florida George Line, but this one will take your holidays to a whole new level. Not only do these boys make great music together but they have dedicated quite some time to creating a bourbon just for their fans - Wolf Moon to be exact. And the kicker? They are doing...

NFR wrapped up this past week in Arlington, Texas.  It was a new venue due to Covid, but thankfully in a year full of ups and downs somethings still remain the same.  Hailey Kinsel, once again captured the NFR barrel racer crown, riding her horse Sister to both best average and session time for the weekend, vaulting  her to 1st place in the overall...

Christmas on the Square is now streaming on Netflix! Why should you care you ask? Because no one brings more spirit than the original Boss Lady, Dolly Parton, especially during Christmas. View this post on Instagram A post shared by Dolly Parton (@dollyparton) Even at 74, the performer extraordinaire isn’t slowing down, as she sings, acts and co-writes the music in this Christmas tale that is inspired by...

With Christmas closing in most families were out this week looking for that perfect tree.  Country singer Chris Peterson of America's Got Talent fame, was no different, as he went on a tree hunt with his family and friends as only a cowboy could. View this post on Instagram A post shared by Chris Petersen (@diehardcowboy_)   View this post on Instagram A post...

The newest incarnation of the Ford F-150 has arrived. In case your not familiar, this is America's tried and true mode of transport. The F-150 has been the best selling vehicle of any sort in the U.S. for four years running, period. So with a ton riding on it (pun intended) Ford has upped their game increasing the tech and adding a host of...

I know with each passing year it becomes a little bit harder to find new gifts for those I love. After-all how many ties, shirts or sweaters does a guy really need. As always, our Tru Western fragrance brands make the perfect holiday gift.  But assuming you already made that purchase wink, wink…and still need something else, well we are here to help. For...