The Ride

With Christmas closing in most families were out this week looking for that perfect tree.  Country singer Chris Peterson of America's Got Talent fame, was no different, as he went on a tree hunt with his family and friends as only a cowboy could. View this post on Instagram A post shared by Chris Petersen (@diehardcowboy_)   View this post on Instagram A post...

The newest incarnation of the Ford F-150 has arrived. In case your not familiar, this is America's tried and true mode of transport. The F-150 has been the best selling vehicle of any sort in the U.S. for four years running, period. So with a ton riding on it (pun intended) Ford has upped their game increasing the tech and adding a host of...

I know with each passing year it becomes a little bit harder to find new gifts for those I love. After-all how many ties, shirts or sweaters does a guy really need. As always, our Tru Western fragrance brands make the perfect holiday gift.  But assuming you already made that purchase wink, wink…and still need something else, well we are here to help. For...

Its that time of year again where both trees on cars and dads on ladders is all the rage - its the week after Thanksgiving!  However one interesting new sight is the re-emerging trend of DIY garlands. With folks staying home and kids in need of projects during e-learning breaks, this old tradition is one we love to see returning. View this post on...

Looking for a holiday binge to watch with the family? We highly suggest you check out Netflix’s Chef’s Table: BBQ [edition]. Each stellar episode follows a different BBQ establishment and what makes them tick.  But personally the real standout is episode 1 - staring Tootsie Tomanetz, the 85 year old BBQ pit master of Snow’s BBQ in Lexington, TX. View this post on Instagram...

It never gets old watching someone expertly shape a cowboy hat. Out of the box, the hat is only a frame, however with some heat, water and skillful touch, it soon can become something full of character and ready for lifetime of adventures. We recently came across this young hat shaper, Ruben E. Saucedo (A.K.A Espi), who works out of Allens Boots in downtown...