The Ride

Playing Close to Home
Playing Close to Home
In honor of Superbowl Sunday, we wanted to point out some of Tru Western’s favorite football players. Dalton Risner is a small-town Colorado kid who has excelled through the ranks to become... Read more...
Robert Jacob Lerma: A Love of BBQ
Robert Jacob Lerma: A Love of BBQ
Photographer Robert Jacob Lerma is an artist we dig, with his work appearing in our BBQ post last week, as well as an earlier profile of Tootsie, the queen of... Read more...
The Buckle Made For John Dutton
The Buckle Made For John Dutton
Inspired by one of TV's most iconic shows, Montana Silversmiths has introduced their newest creation, The Yellowstone Dutton Ranch Belt Buckle.  Living up to its mouthful of a name, this... Read more...
Range Leather: Crafted in Wyoming
Range Leather: Crafted in Wyoming
With Valentine’s day fast approaching, we are here to help you find that perfect something for your loved one.  When thinking of gifts, is there anything better than a Tru... Read more...
Where to Sleep Under the Stars
Where to Sleep Under the Stars
J Bar D Canvas and Leather produces outdoor teepees and bedrolls for cowboys all over the world. While the merchandise is beautiful and handmade, it is the story of how... Read more...
BBQ with a Mexican Flare
BBQ with a Mexican Flare
If your a frequent visitor to The Ride, you have likely realized we enjoy us some good BBQ. Self described BBQ knucklehead, Ernest Servantes, owner of the recently opened The... Read more...
Take the Boy Out of the Country..
Take the Boy Out of the Country..
As we shared last week, we are always in the mood for some raw and authentic content especially on social media. Chris Douglas is a photographer that has an eye... Read more...
Meet J.W. Phillips
Meet J.W. Phillips
Meet ex-marine J.W. Phillips. A cowboy at heart, this man is through and through an adventurer who loves to get out there and get dirty. View this post on Instagram... Read more...
Cowboy Fresh
Cowboy Fresh
Gloria Goldman is crafting some of the freshest, most western-inspired air fresheners we have ever laid our eyes on.  Each unique Car Freshie, as she likes to call them, begins... Read more...
Family Business Beer CO.
Family Business Beer CO.
In regards to things we like best, beer and pizza rank at the top of the list. The Family Business Beer CO. is a family-owned brewery on 15 acres just... Read more...
SCENT SPOTLIGHT: Cowboy Cologne
SCENT SPOTLIGHT: Cowboy Cologne
We felt inspired this week to share Cowboy Cologne with you this week because nothing says the great outdoors more than this cologne. From Cattle drives to handmade wood décor,... Read more...
Nature+Hand+Paint=Art
Nature+Hand+Paint=Art
Now that the holiday dust has settled, we all are looking for things to do with our time. One thing we do know is that small businesses are still struggling... Read more...