Rich. Refined. Addictive.

Ride Reserve combines vibrant freshness with deep leathery richness, blending smooth woody textures with an addicting smokey vanilla signature. It's a scent that embodies riding for the brand. And as John Dutton says, "you find out real fast who's willing to ride for the brand when they learn they gotta wear it."

We hope you love your purchase! But in the event you would like to return, see our policy below:

You may return any full-sized merchandise, including packaging and packing slip. To initiate a return, please email hello@trufragrance.com. All returns must be made within 45 days of receipt to receive a refund. Any shipping cost you incur while returning the product will not be refunded. Once the return has been received and processed, you will be refunded within 3-4 business days. Please mail all returns to the below address:

Tru Fragrance & Beauty
Attn: Customer Care Return
7725 S. Quincy St
Willowbrook, IL 60527

With every purchase we donate $1 to groups helping to improve the lives of others in the Western space.