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RODEO SOUL
A luminous blend of golden pear and soft jasmine, inspired by the warmth and wonder of summer nights under rodeo lights.
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LEATHER
LEATHER
This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.
SHOP NOWSOUTHERN SOUL
SOUTHERN SOUL
Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.
SHOP NOWTRU HERITAGE
Founded in 1969, Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
EXPLORETRU HERITAGE
Founded in 1969, Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
EXPLORE