tru partnerships

PBR x Tru Western

Tru Western is a proud, long standing partner of the PBR: Professional Bull Riders - America's Toughest Sport on Dirt.

Inspired to capture the essence of PBR's bravest riders, each fragrance is a unique and charismatic blend crafted by world class perfumers using only the highest quality materials.

From the unforgettable scents to their iconic designs, we guarantee each scent to be as addictive as the sport itself.

As PBR proclaims: get out there and find their inner cowboy.


Explore the PBR collection