proof cowboy is in your blood.

Heritage

Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality.

Authenticity

Over 5 decades later, we continue to build upon our core commitment to high quality goods, while honoring a timeless blend of authentic western style.

Pride

From the dirt of the arena to the farmlands that grow our country’s food, our fragrances are crafted for the people who work to keep the western spirit alive.

Men’s Colognes

SHOP ALL MEN’S COLOGNES

Women’s Perfumes

SHOP ALL WOMEN’S PERFUMES

Yellowstone Home

SHOP ALL HOME

Reviews

Outlaw Cologne

"This cologne is absolutely fabulous! It is hard to describe but if I had to sum it up in one word it would be MANLY. I have bought my husband very expensive colognes and loved them all. This one is different...totally memorable. Highly recommended :)."

Leather Small Batch Cologne No. 2

"The aroma from this cologne produces the smell of a hard working man with class and roughness of a western cowboy. Unlike the soft floral smells of other colognes, Leather #2 makes you smell and feel confident to tackle a night out or a day running cattle on the range."

Yellowstone Ride Men's Cologne

"Absolute perfect complement to a hard day's work followed up by a few bourbons with the fellas. Bottle is well crafted and it has one of the best sprayers in the market! One press down created the perfect amount of cologne dispensed. Long lasting scent, got a compliment on it 8 hours later. Highly recommend at a fantastic price point! You won't be disappointed."

Lace Noir Eau de Parfum

"If I could marry a perfume, this would be the one. Smells AMAZING and really lasts. I spray it on myself even when I'm not leaving the house cause I just love the way it smells."

Cowboy Cologne

"This is evocative of the smell AFTER the 'I'll have a shave and a bath' line in a solid western movie. It is a staple in my prep for going out in the world. Never cloying, yet sensitive and definitely a 'self confident' aroma."

Yellowstone Tornado Women's Perfume

"...Take advice from a blind perfume buyer who has been let down most times than not, this is EXQUISITE. Classy but casual. Rugged, but in a girly way. I love it! So, if you wanna smell like a mysterious woman??? Buy this!! It's spectacular."

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