This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.
Founded in 1969, Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
Founded in 1969, Tru has been a trailblazer in the indie fragrance industry for over 50 years. Built upon a heritage of authenticity, we craft signature colognes and perfumes infused with the Tru essence of America.
