American West Inspired Fragrances

Tru Western
Tru Western

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YELLOWSTONE
DUSK

Dusk makes you feel like you are right where you belong - under a violet sky.

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SHOP RIDE RESERVE

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PBR

PBR

The ultimate expression of strength and determination. Officially licensed Professional Bull Riders fragrances. For the bad, the bold and the brave.

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LACE

LACE

Delicate & sophisticated, the Lace Collection features a suite of glamorous and confident fragrances.

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LEATHER

LEATHER

This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.

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SOUTHERN SOUL

SOUTHERN SOUL

Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.

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