Signature fragrance authentically infused with the spirit of the West.
Shop our Collections
Best Sellers
Our Story
For the Cowboy in All of Us
Rooted in tradition yet made for today
A Heritage of Authenticity
Tru Western fragrances embody the open skies, weathered trails, and enduring spirit of the American West. Since 1969, each scent has been thoughtfully crafted to honor the land, the people, and the memories that shape us.
Explore Our StoryNo. 2 Leather Vintage Label Small Batch Cologne
No. 2 Leather Vintage Label Small Batch Cologne
"Leather #2 is a bold, warm, and masculine fragrance that smells amazing. It's just the right balance between being noticeable and being wearable in any setting. If you like rich, rugged scents with real presence, Leather #2 is a great pick!"
"Leather #2 is a bold, warm, and masculine fragrance that smells amazing. It's just the right balance between being noticeable and being wearable in any setting. If you like rich, rugged scents with real presence, Leather #2 is a great pick!"
No. 4 Leather Vintage Label Deep Leather Cologne
No. 4 Leather Vintage Label Deep Leather Cologne
"No. 4 Leather Vintage Label is a masterfully blended masculine scent that perfectly straddles the line between a refreshing "blue" fragrance and a rugged leather. It's fresh, cool, and exceptionally wearable."
"No. 4 Leather Vintage Label is a masterfully blended masculine scent that perfectly straddles the line between a refreshing "blue" fragrance and a rugged leather. It's fresh, cool, and exceptionally wearable."
Yellowstone Ride Cologne
Yellowstone Ride Cologne
"Ride is absolutely delectable! Its masculine but not overpowering. Its warm, strong and comforting. Its how I'd imagine a hug from Rip to feel. The Sage and Bergamot is perfectly balanced. Honestly, this is one that even as a woman, I'd spray my bedding with it to sleep at night!"
"Ride is absolutely delectable! Its masculine but not overpowering. Its warm, strong and comforting. Its how I'd imagine a hug from Rip to feel. The Sage and Bergamot is perfectly balanced. Honestly, this is one that even as a woman, I'd spray my bedding with it to sleep at night!"
Rodeo Soul Fearless Perfume
Rodeo Soul Fearless Perfume
“Rodeo Soul Fearless has become my go to scent now and the one I am raving about to all of my friends! The coconut milk and sandalwood are my favorite scent notes. When I put it on, it makes me feel pretty, confident, and put together!”
“Rodeo Soul Fearless has become my go to scent now and the one I am raving about to all of my friends! The coconut milk and sandalwood are my favorite scent notes. When I put it on, it makes me feel pretty, confident, and put together!”
Añejo Cologne
Añejo Cologne
"I love this cologne. It's spicy and has some top notes of citrus, but that is not the main scent. Instead, a oud scent balances out and softens the spice and citrus - perfectly balanced!"
“I love this cologne. It's spicy and has some top notes of citrus, but that is not the main scent. Instead, a oud scent balances out and softens the spice and citrus - perfectly balanced!”
Yellowstone Dusk Perfume
Yellowstone Dusk Perfume
"It has a clean but sexy smell to it. I just got it and sprayed it on And I love it. 😍 It’s strong but not overpowering. I like that. Will buy again."
"It has a clean but sexy smell to it. I just got it and sprayed it on And I love it. 😍 It’s strong but not overpowering. I like that. Will buy again."
PURSE SPRAYS
Take your scent with you. Our purse sprays keep your favorite fragrance close, wherever the day takes you.
For a limited time only, receive a FREE purse spray of your choice, with a purchase of $75 or more.