Signature fragrance authentically infused with the spirit of the West.
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Our Story
For the Cowboy in All of Us
Rooted in tradition yet made for today
A Heritage of Authenticity
Tru Western fragrances embody the open skies, weathered trails, and enduring spirit of the American West. Since 1969, each scent has been thoughtfully crafted to honor the land, the people, and the memories that shape us.
Explore Our StoryYellowstone Ride Cologne
Yellowstone Ride Cologne
"Ride is absolutely delectable! Its masculine but not overpowering. Its warm, strong and comforting. Its how I'd imagine a hug from Rip to feel. The Sage and Bergamot is perfectly balanced. Honestly, this is one that even as a woman, I'd spray my bedding with it to sleep at night!"
"Ride is absolutely delectable! Its masculine but not overpowering. Its warm, strong and comforting. Its how I'd imagine a hug from Rip to feel. The Sage and Bergamot is perfectly balanced. Honestly, this is one that even as a woman, I'd spray my bedding with it to sleep at night!"
Rodeo Soul Fearless Perfume
Rodeo Soul Fearless Perfume
“Rodeo Soul Fearless has become my go to scent now and the one I am raving about to all of my friends! The coconut milk and sandalwood are my favorite scent notes. When I put it on, it makes me feel pretty, confident, and put together!”
“Rodeo Soul Fearless has become my go to scent now and the one I am raving about to all of my friends! The coconut milk and sandalwood are my favorite scent notes. When I put it on, it makes me feel pretty, confident, and put together!”
Añejo Cologne
Añejo Cologne
"I love this cologne. It's spicy and has some top notes of citrus, but that is not the main scent. Instead, a oud scent balances out and softens the spice and citrus - perfectly balanced!"
“I love this cologne. It's spicy and has some top notes of citrus, but that is not the main scent. Instead, a oud scent balances out and softens the spice and citrus - perfectly balanced!”
Yellowstone Dusk Perfume
Yellowstone Dusk Perfume
"It has a clean but sexy smell to it. I just got it and sprayed it on And I love it. 😍 It’s strong but not overpowering. I like that. Will buy again."
"It has a clean but sexy smell to it. I just got it and sprayed it on And I love it. 😍 It’s strong but not overpowering. I like that. Will buy again."
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