{"title":"2024 HOLIDAY SALE: MEN'S","description":"","products":[{"product_id":"pbr-8-seconds-fury-cologne-spray-3-4-oz","title":"8 Seconds Fury Cologne","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eClean. Rugged. Complex.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInspired by the intensity needed to achieve the perfect ride, PBR 8 Seconds Fury is a warm and vibrant scent, containing notes of Brazilian Pepper, Green Apple, Lavender, Amber, and Birch.  \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cimg alt=\"pbr professional bull riders cologne fragrance unleash the beast official\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/pbr_utb_new_160x160.png?v=1602792977\" width=\"143\" height=\"144\" data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Professional Bull Riders","offers":[{"title":"Default Title","offer_id":35252509474967,"sku":"93956","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/8SecondsFury_PDP.png?v=1759258413"},{"product_id":"tru-american-cologne-spray-3-4-oz","title":"Tru American Cologne","description":"\u003cp\u003e\u003cstrong\u003eSharp. Spicy. Distinguished. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTru American is fresh and authentic, bursting with Grapefruit, Pepper, Musk, and Amber.\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Tru American","offers":[{"title":"Default Title","offer_id":35252514062487,"sku":"90081","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/TruAmerican_PDP.png?v=1759259006"},{"product_id":"cowboy-cologne-spray-3-4-oz","title":"Cowboy Cologne","description":"\u003cp\u003e\u003cstrong\u003eWoody. Spicy. Earthy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"a-spacing-base\"\u003eInspired by the authentic American cowboy, our iconic cologne mixes classic outdoor freshness with the rich masculinity of weathered woods and spices. The design takes its cues from the classic whiskey flask, fusing a perfect balance between heft and balance in hand. The bottle is finished with a real wood cap, stained to the grain in deep brown. The fragrance notes include Juniper, Fresh Moss, Black Pepper, White Pepper, Sage, and Mahogany Woods.\u003c\/p\u003e","brand":"Cowboy","offers":[{"title":"Default Title","offer_id":35252514619543,"sku":"90092","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/cowboy.png?v=1759248877"},{"product_id":"outlaw-cologne-spray-3-4-oz","title":"Outlaw Cologne","description":"\u003cdiv\u003e\n\u003cem\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch4 class=\"a-spacing-mini a-color-secondary a-text-italic\"\u003e\u003cstrong\u003eVintage Shave. Rugged. Woody.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eSmells like a fresh, clean vintage shave.  Crafted to be rugged, yet composed, the scent seizes the senses with an opening hit of refreshing bergamot, lavender and fir balsam. At its heart, the audacious woody center of green fir fuses with the sensuality of amber, sandalwood and mahogany, leaving an iconic signature trail, not soon forgotten.\u003c\/p\u003e\n\u003cdiv class=\"amp-centerthirdcol-listbox\"\u003e\n\u003cdiv class=\"a-box a-spacing-small a-color-alternate-background apm-listbox amp-centerthirdcol-listbox\"\u003e\n\u003cdiv class=\"a-box-inner\"\u003e\n\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-size-base\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-box-inner\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Outlaw","offers":[{"title":"Default Title","offer_id":35252525269143,"sku":"91717","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/Outlaw_PDP.png?v=1759258918"},{"product_id":"pbr-black-and-blue-cologne","title":"Black and Blue Cologne","description":"\u003cp\u003e\u003cstrong\u003eSporty. Smooth Spice. Fresh.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlack and Blue's fresh and spirited scent dries down to a smooth spice - the ultimate expression of strength and determination. The notes fragrance notes include Citrus, Sage, Lavender, Pepper, Jasmine, Orange flower, Sandalwood, Moss, and Patchouli. \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cimg data-mce-fragment=\"1\" height=\"144\" width=\"143\" alt=\"pbr professional bull riders cologne fragrance unleash the beast official\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/pbr_utb_new_160x160.png?v=1602792977\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Professional Bull Riders","offers":[{"title":"Default Title","offer_id":35252550238359,"sku":"92235","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/BlackandBlue_PDP.png?v=1759258615"},{"product_id":"mens-pbr-and-blue-flame-cologne-3-4-oz","title":"Black and Blue Flame Cologne","description":"\u003cp\u003e\u003cstrong\u003eOrange. Energizing. Inviting.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInspired by the blazing fire show at PBR opening ceremonies, Black and Blue Flame is our latest addition to the PBR fragrance collection. With its fresh and sporty scent, Black and Blue Flame has quickly become a new fan favorite for those who just need to feel clean. The fragrance notes include Bergamot, Tonic, Spiked Clementine, Black Tea, Lavender, Violet Leaf, Sandalwood, Oakmoss, and Vetiver.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-list-item\"\u003e\u003cimg data-mce-fragment=\"1\" height=\"144\" width=\"143\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/pbr_utb_new_160x160.png?v=1602792977\" alt=\"pbr professional bull riders cologne fragrance unleash the beast official\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Professional Bull Riders","offers":[{"title":"Default Title","offer_id":35252559052951,"sku":"92997","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/BlackandBlueFlame_PDP.png?v=1759258563"},{"product_id":"cowboy-gunslinger","title":"Cowboy Gunslinger Cologne","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eEarthy. Leather. Tobacco.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eForged in the spirit of the west, a raw blend of bergamot, huckleberry \u0026amp; sage evoke the early mornings of the untamed frontier. As the scent weathers, an earthy calm of sun-tanned leather and swirls of wild tobacco remain close to skin, lingering well into the night.\u003cbr\u003e\u003cbr\u003eEverything about this cologne says COWBOY.\u003cbr\u003e\u003cbr\u003eThe fragrance notes include Bergamot, Huckleberry, and Sage Evoke.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Cowboy","offers":[{"title":"Default Title","offer_id":40788454506647,"sku":"95194","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/Cowboygunslinger_PDP.png?v=1759258671"},{"product_id":"yellowstone-original-cologne","title":"Yellowstone Original Cologne","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFresh. Invigorating. Outdoorsy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRip inspired, the \u003cem\u003eYellowstone\u003c\/em\u003e cologne embraces the ethos of a man. Ideal for noble outdoorsy type who knows his “job is to protect family,” who cleans up well after “doing cowboy shit all day,” and never loses sight that his “tomorrows are all yours.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNotes of Desert Verbena, Yellow Grapefruit, Vetiver Root, Golden Aspen, and Atlas Cedarwood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"a-box-inner\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-box-inner\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":43269906104552,"sku":"95302","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/YSOriginal_PDP.png?v=1759259231"},{"product_id":"unmatched-cologne","title":"Unmatched Cologne","description":"\u003cp\u003e\u003cstrong\u003eAquatic. Clean. Blue.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn energizing and uplifting cologne for men. It has notes of fresh rain accord, basil, sage, cypress, suede, exotic woods accord.\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":43657761128680,"sku":"94454","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/Unmatched_PDP.png?v=1759259050"},{"product_id":"yellowstone-ride-cologne","title":"Yellowstone Ride Cologne","description":"\u003cp\u003e\u003cstrong\u003eWarm. Seductive. Captivating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e“Ride for the Brand.” This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms! With notes of raw bergamot, crisp clary sage, smoked whiskey, charred vanilla and rough cut tobacco, this handcrafted men's fragrance provides a strong, masculine scent that lasts all day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNotes of Raw Bergamot, Crisp Clary Sage, Smoked Whiskey, Charred Vanilla, and Rough Cut Tobacco.\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":43816529625320,"sku":"96202","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/YSRide_PDP.png?v=1759259331"},{"product_id":"yellowstone-original-solid-cologne","title":"Yellowstone Original Solid Cologne","description":"\u003cp\u003e\u003cstrong\u003eFresh. Invigorating. Outdoorsy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe same great \u003cem\u003eYellowstone\u003c\/em\u003e Original Cologne, now available in a pocket-friendly, solid format, so you can continue smelling good all day long.\u003c\/p\u003e\n\u003cp\u003eThis Rip Wheeler-inspired cologne is a manly blend of aromatic citrus and woods, embracing an ethos of rough and tumble cowboy cool.\u003c\/p\u003e\n\u003cp\u003eNotes of Desert Verbena, Yellow Grapefruit, Vetiver Root, Golden Aspen, and Australian Cedar.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePackaged in a sleek and stylish tin, our solid fragrances are designed to be travel-friendly, convenient, and easy to use, making them perfect for the modern man on-the-go. Simply swirl fingers along the surface to warm the cologne, rub on your pulse points (wrist, neck, and behind the ears), and enjoy the complex aroma throughout the day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44407746953448,"sku":"96340","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/YSOriginalSolidCologne_PDP.png?v=1759259957"},{"product_id":"yellowstone-ride-solid-cologne","title":"Yellowstone Ride Solid Cologne","description":"\u003cp\u003e\u003cstrong\u003eWarm. Seductive. Captivating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe same great \u003cem\u003eYellowstone\u003c\/em\u003e Ride Cologne, now available in a pocket-friendly, solid format, so you can continue smelling good all day long.\u003c\/p\u003e\n\u003cp\u003eThis Rip Wheeler-inspired cologne is ideal for the rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms. Experience the rugged and untamed spirit of the American West with this unique and captivating scent.\u003c\/p\u003e\n\u003cp\u003eNotes of Raw Bergamot, Crisp Clary Sage, Smoked Whiskey, Charred Vanilla, and Rough-Cut Tobacco.\u003c\/p\u003e\n\u003cp\u003ePackaged in a sleek and stylish tin, our solid fragrances are designed to be travel-friendly, convenient, and easy to use, making them perfect for the modern man on-the-go. Simply swirl fingers along the surface to warm the cologne, rub on your pulse points (wrist, neck, and behind the ears),  and enjoy the complex aroma throughout the day.\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44407748755688,"sku":"96341","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/YSRideSolidCologne_PDP.png?v=1759259994"},{"product_id":"pbr-anejo-cologne","title":"Añejo Cologne","description":"\u003cp\u003e\u003cstrong\u003eWarm. Bright. Suave.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis scent takes its inspiration from the past, blending the aromas of deep golden citrus with the vintage warmth of aged woods. PBR Añejo is designed to be a bold and daring fragrance, perfect for the modern man who exudes confidence and strength.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTOP: Spiked Citrus, Crushed Cacao, Black Pepper\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMID: Wild Lavender, Elemi Resin, River Moss\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDRY: Smoked Amber, Atlas Cedar, Barrel Aged Oak\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSimply spray onto your pulse points and let the rich and complex aroma take over.\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44407749738728,"sku":"96391","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/PBRAnejo_PDP.png?v=1759258961"},{"product_id":"wrangler-original-cologne","title":"Wrangler Original Cologne","description":"\u003cp\u003e\u003cstrong\u003eAromatic. Citrusy. Earthy.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBright citrus is threaded with fresh aromatics \u0026amp; warm resins to create a masculine scent uniquely Wrangler. Rooted in heritage and crafted with soul, this cologne is a timeless blend inspired by the brand's rich history.\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44930248638696,"sku":"96571","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/Wrangleroriginal_PDP.png?v=1759259140"},{"product_id":"yellowstone-ride-reserve-mens-cologne","title":"Yellowstone Ride Reserve Cologne","description":"\u003cp\u003e\u003cstrong\u003eRich. Refined. Addictive. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRide Reserve combines vibrant freshness with deep leathery richness, blending smooth woody textures with an addicting smokey vanilla signature. It's a scent that embodies riding for the brand. And as John Dutton says, \"you find out real fast who's willing to ride for the brand when they learn they gotta wear it.\"\u003c\/p\u003e","brand":"Yellowstone","offers":[{"title":"Default Title","offer_id":45329300619496,"sku":"96644","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/YSRidereserve_PDP.png?v=1759259277"},{"product_id":"yellowstone-ride-mens-cologne-gift-set","title":"Yellowstone Ride Men's Cologne Gift Set","description":"\u003cp class=\"ewa-rteLine\"\u003e\u003cstrong\u003eWarm. Seductive. Captivating.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003e \u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eThe ultimate “Ride for the Brand” gift set contains Yellowstone Ride cologne and solid cologne. This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms! With notes of raw bergamot, crisp clary sage, smoked whiskey, charred vanilla and rough cut tobacco, this handcrafted men's fragrance provides a strong, masculine scent that lasts all day.\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":47562499686632,"sku":"98317","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0445\/3590\/6455\/files\/YS_SET_MENS_SHOPIFY_PDPEXPORTS.jpg?v=1758647345"}],"url":"https:\/\/truwestern.com\/collections\/2024-holiday-sale-mens.oembed?page=2","provider":"Tru Western","version":"1.0","type":"link"}